Pure Gym Case Study. Regardless of the payment method you choose for checking out, all transactions are safe and encryption-protected. Source: Shutterstock. The difficult part is doing this well, as you need to know every aspect of your business plan. This will be positioned to ensure that subscriptions can be collected each month and also products can be sold at prices that will yield a high degree of profits for the company. It can be performance of sales, the market shares, the performance of profitability, customers loyalty towards the brand. Flyers: This should provide direct information about the webpage and the related online infrastructure that consumers can contact Pure Gym and be registered in the centralised CRM database. for product what is the product/service offering? Member volumes have continued their upward trajectory to 1,216,000 on 30 September 2022 (1,176,000 on 30 September 2021) 317 gyms With the numerous amount of fitness marketing channels available for the fitness industry, you can leverage your members, budget and success across all of them to raise awareness for your club and bring in new members. Marketing Mix The 4Ps and the 4Cs. This report develops a marketing plan for Pure Gym. This footage is shown alongside other films which reveal what effect going to gym has on members' day-to-day pursuits. Package 3: Personalised weight loss service which will help people to follow specific routines, get a personal coach and have major forms of assistance and guidance that will lead to weight loss. As it looks towards the next stage of growth, PureGym's chief marketing officer Stephen Rowe told The Drum that the brand is taking cues from the likes of Premiere Inn which has leveraged its marketing to move up the value chain and create a deeper connection with consumers. Try some of the ideas below to get started. Puregym Jobs - 2022 | Indeed.com Skip to main content Find jobs Company reviews Salary guide Upload your CV Sign in Employers / Post Job Start of main content What Where Find jobs Date posted Posted By Salary estimate Job type Industry Location Company Post your resume and find your next job on Indeed! Excellent core product offering delivered across a broad range of site sizes, Great consumer value proposition (low price, no contract & 24/7), Superior skills, rigour and sophistication in site selection and development, Operating model combines strong revenue management and low labour cost, Superior technology platform and digital capabilities, Excellent performance management and continuous improvement. Staffing costs are also kept low, with Pure Gym hiring freelance trainers to lead the approx. Package 1: Healthy Living service and this includes a package that is designed to get people to have active lives that will help them get a higher quality of life; November 2021. 2. Sales promotion of specific products; PureGym Together is our new loyalty plan for members. (business & personal). Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. promotion - tools used will probably be different given the focus on a new target audience (young audience) You must complete all 7 ps Conclusion - Summary of the key findings discussed Accessed 02 March 2023. Now-a-days, the youngsters are quite interested in keeping themselves healthy and fit. This is one of the most customer favourite gym due to its affordable prices, offered to the customers. Good Example Of Report On Marketing Plan For Pure Gym, UK. PureGym Luton & Dunstable have already . Events and TV Presentations: This will include health programmes and basic training activities that everyone can partake in to promote the Pure Gym ideology to consumers. [Accessed March 02, 2023]. It is a private business, this seemed fit because it is a new business and incase it fails, I will have limited liabilities. 3rd ed. Price guarantee* -no price increase for 12 months when we re-open and if you need to leave within those 12 months it'sfree to re-join (save up to 20). It is a marketing tool used to attract customers to a business, and all four elements should be carefully . Extended Marketing Mix. Reinventing the gym. PureGym used Facebook ad campaigns, as they wanted to test the value of its prospecting and . Therefore, they must be charged a small feel to induce them and provide a gateway for other people in the UK to acquire the services. Retrieved March 02, 2023, from https://www.wowessays.com/free-samples/good-example-of-report-on-marketing-plan-for-pure-gym-uk/. This will include the attempt to localise the campaigns. Organisation Resources, Capabilities, Core competencies. They challenged traditional players, disrupting the complacent market with low cost membership, no contracts, 24 hour opening and a no-frills approach focusing on the things that matter (the facilities) and not the things that dont (such as pools and saunas which were rarely used). Services . Looking for a particular PureGym employee's phone or email? WowEssays. Pure Gym believes in providing a custom fit for every body. Take your services to prospective members. We have been overwhelmed by so many kind messages from our members. Password recovery email has been sent to email@email.com, Don't waste time. for product - what is the product/service offering? And if you need some content inspiration both on and offline, check out these attention-grabbing gym ads to get you thinking outside of the box. 12 PureGym is a profitable and privately owned organization that . This will help consumers to get better assistance and a higher-quality lifestyle that will enable them to achieve optimal results in their fitness and weight-loss processes. This will be the final quarter and there will be a review and identification of a specific action and process based on the results of the previous 9 months. Therefore, in line with this, the Pure Gym group will need to set up the following communication objectives to target potential consumers and actual consumers. puregym.com is ranked #2 in the Health > Nutrition Diets and Fitness category and #14903 Globally according to January 2023 data. Like any approach to market segmentation, the key goal is to cluster consumers together with their related needs in order to allow the organization to tailor an appropriate marketing mix. Established by serial entrepreneur Peter Roberts and, since 2013, majority-owned by American investors CCMP, the chain grew from four to 160 studios within only 7 years, while also taking over competitor LA fitness in 2015. A business built on solid foundations with excellent prospects for sustained growth, Pursue franchising, digital and new market entry where attractive to do so, Open new high quality sites especially in the UK & Switzerland where substantial whitespace remains, Deliver full performance potential of all existing estates in the UK, Denmark & Switzerland. At Pure Gym Limited, we promise to treat your data with respect and will not share your information with any third party. Integrated marketing refers to a mix of SEO, paid and social media marketing. Therefore, it is important for Pure Gym to have a functioning customer relationship management (CRM) system. i.e. We use cookies to provide you the best experience on our website. Package 1 consumers are entry-level consumers. Why is branding important for your business? This concept is more than just stale theory; the marketing mix is still useful for marketers today. The market for Pure Gym include the following segments: People of moderate weight who are unhappy with their recent sizes; The marketing mix comprises the 4Ps of marketing: Product, Price, Place, and Promotion. In the fitness industry, a marketing mix combines tactics and strategies to promote brand awareness and, ultimately, increase membership sales. *Conditions apply. Package 2 is meant to be the star the popular service. As such, its latest campaign comprises several films juxtaposing ordinary equipment such as the humble exercise bike against a backdrop of gritty 'This Girl Can'-style footage showing people working out. PUREGYM LAUNCHES MULTI-CHANNEL CAMPAIGN THAT PLAYS TO VALUE CREDENTIALS By newsroom on January 26, 2023 Comments Off PUREGYM LAUNCHES MULTI-CHANNEL CAMPAIGN THAT PLAYS TO VALUE CREDENTIALS PureGym, the low cost, market disruptor has launched a multi-channel campaign aimed at cementing its reputation as the smart, best value gym around. The purpose of this report is to present a marketing plan and how it will be formulated and presented to potential consumers. Its rare that you sit in a pitch and the team completely get what youre trying to achieve. Get Contact Info for All Departments PureGym Org Chart 5 Employees in Marketing Honor Baldry Contemporary/Digital Marketing Mix. If you have a loyal client who never misses a workout and is involved on Instagram, contact them. They are people who do not really have an urgent need for gym services. ID We only work with verified PCI DSS-compliant platforms that ensure customers' confidentiality and absolute security of their data. Why do organisations do a marketing environment analysis? By Matthew Valentine 1 Mar 2022. For more details, including how you can amend your preferences, please read our Cookie Policy , Resume Writing Service Professional Help. What Is Marketing Mix? Get started for FREE Continue. Participate in product development and market research. Egan, J., 2014. 2. {{ userNotificationState.getAlertCount('bell') }}. The Pure Gym Group has a marketing process but they system has a potential to be improved and enhanced. WHAT WE DO. Sign up for a free account. It will operate over a 12 month period, after which it will be modified. This will involve the presentation of the brand name and the promotion of the brand image as well as the initiation of contact and collection of personal data for further customer relationship management processes. The Product-service continuum Share also your staff information or the values you want to convey about your company to make the user feel closer to you. The term refers to a classification that began as the 4 P's: product, price, placement, and promotion, and has been expanded to Product, Price, Promotion, Place, People, Packaging, and Process. "People are more conscious of exercise," said Rowe, "particularly in younger audiences.". Use code: ZEROJF. competition, suppliers etc. 1. There will be the promotion of specific segments or services by the local gyms. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Package 2: Weight Loss service which will focus on exercises that will help people gaining weight to lose weight and get personal trainers who will help them to have various exercise sessions that will help them to shed the excess weight they might have. You must complete all 7 ps. Apply to Puregym Marketing jobs now hiring on Indeed.com, the worlds largest job site. Thus, the price should be moderate, but it should come with a discount to induce them and get them to stay regular. Get Now Get up to 50 in rewards Free upgrade to our PLUS Membership for 6 months,including multi-gym access, bring a friend 4 times a month, full access to Sports Water and 14 days' advance class booking (a 30 saving!). Various factors that may have an, effect on the Gym to increase its customers have been figured out to check the success rate of, Introduction5, Key stakeholders6, Mendelows Matrix7, Value Proposition, Porters value chain model.8, Customer value proposition, Key findings.11, SWOT analysis.11, Key Issues identified.12, SMART Marketing objectives.13, Strategic marketing14, Marketing Tactics, traditional and digital15, Action Plan16, Ethics, Sustainability and CSR18, Controls, Measurements, Review, Risks and contingencies19, Uppsala Model.20, PureGym is one of the leading health club in the UK that was first launched by Humphrey, Cobbold in 2009. This has caused the demand for PureGym in the market. The work weve seen is brilliant, and were incredibly excited about taking our new identity to the streets, and proud to have FutureBrand as part of our team., Reimagining the Future of American Airlines, Modern Slavery Act 2015 Transparency Statement. People who have tried weight loss and fitness and cannot follow a disciplined routine; WowEssays, 18 Nov. 2021, https://www.wowessays.com/free-samples/good-example-of-report-on-marketing-plan-for-pure-gym-uk/. The marketing mix is made up of the four Ps - product, price, place and promotion. You' still have access to our FREE PureGym app with over 100 workouts to help you keep active at home. By providing your email address below, you are providing consent to Pure Gym Limited to send you the requested Investor Email Alert updates. Read Case Study Re-evaluate your current marketing strategy to make sure that it's still relevant, especially if you have expanded into digital fitness. Without this, how can you sell your services and attract the right people to your studio? PureGym already has many branches, all over the UK and they are enough for the country. Marketing Mix Definition: The marketing mix definition is simple. 2021. It is this need of a specific market that the company should provide the solution to. Based on the new objective develop a new marketing mix that Pure Gym can utilise to achieve the new objective Think about the Ps that will require a change i.e. Social media opens up a whole new world of opportunity for you to reach your target members. Keep it straightforward, like the example below: In terms of your business, the most efficient option is to sell the recurring membership program. One tool a fitness professional can use is the "Marketing 4Ps" (Product, Price, Promotion and Place). Read marketing case studies and success stories relevant to your business. (2014), the 7p's as per Pure Gym include the following: Price- The prices offered at the Gym is dependent on the membership plan. The marketing plan as well as the financial budgets have been, made in order to assess the success of PureGym in Canada. Sales Promotions: There will be the promotion of special packages and events in the Pure Gym group for people and consumers in order to get them to make purchases for these projects. The pricing strategy you implement for your classes and services is a critical part of your marketing: think of what you offer in terms of value. If you choose this membership you'll get up to 50 in rewards, exclusive member benefits, and you will be supporting your local gym teams to re-open when it is safe to do so. It is identified that it costs 7 times more to sell to a new client than to sell to an existing client. Direct Marketing and Personal Selling: This is about the process whereby there will be the presentation of specific marketing drives that will target various portions of the markets and get consumers of certain classes to purchase subscription and services from Pure Gym. Going against the industry mainstream by scrapping membership fees or contracts was an unorthodox decision which allows Pure Gym customers the freedom to design their personal fitness regime. Note: this As a member you can also: Check out our blog for tips on fitness, nutrition andhow to deal with lifestyle change. Provide details on what you need help with along with a budget and time limit. The young generation is quite obsessed with having body fitness and maintaining their, body weight, which they can do by going to Gym and exercising daily. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. How to develop a successful 2021 marketing mix strategy. If your services are priced higher or lower than their perceived value, they will not sell. Search over 700 Hard at it in the all-night gym. The chain is situated in Leeds and is having gyms across the UK. E. Jerome McCarthy first introduced them in the book 'Basic Marketing: A Managerial Approach.'. But with a growing emphasis on workplace wellness,this is no longer the case. Think about the placement of your ads, both on and offline, and how they can work together. A loyalty or referral program is a great way to encourage your members to act as your brand ambassadors. For each factor discussed state whether they would be an opportunity or threat for Pure Gym and why? A good marketing mix is objective-focused, adjusting each variable to reach optimum sales. 86364, Well-researched, fact-checked, and accurate, Eloquently written and immaculately formatted. 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